What it takes to win a Ballon d'Or: Trophies, goals and playing the PR game

[SportsMafia Wire]

It's no longer enough to be the best on-field player in order to have a shot at the Ballon d'Or, soccer's top individual prize. You have to make your case in the media, too -- and it takes a lot of work.

Source: ESPN - Wed Oct 21, 10:07 AM ET
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